"New Year's Resolution: Quit Drinking Fat New York" by Danny Jensen
I've never been big on making New Year's resolutions, favoring gradual changes over the cold turkey approach, but the New York Health Department is pushing hard to encourage residents of the Big Apple to cut down on soda and other sugary beverages in 2010.
Having been unable to pass a tax on sugary drinks earlier this year, the city has decided to take a more visceral approach with their "Are You Putting On the Pounds" campaign, which includes subway posters and a video that takes soda's fat-inducing capabilities literally (watch below).
Cutting down on soda seems like a great way to combat diabetes and obesity, and while watching someone guzzle a glass of fat is a little much for me, if the image makes people think twice about grabbing a soda, I'm for it. According to Dr. Thomas Farley, New York City Health Commissioner:
Soda and other sugar-sweetened beverages are the biggest contributors to that increase, and the actual effects aren't pretty. Two thirds of adults are now overweight or obese, as are nearly 40% of public school children in New York City. The rates are still rising, and the consequences are severe. They run the gamut from arthritis to diabetes - a leading cause of blindness, amputations, kidney failure and premature death. Sugar-sweetened beverages are not the sole cause of this crisis, just one of the most egregious.
I'd say those are reasons enough to discourage soda consumption. It doesn't help that most sodas and juices now contain High Fructose Corn Syrup as a sweetener in place of sugar, which provides a large number of calories yet is devoid of nutrients, and is considered to be more readily metabolized to fat than other sweeteners.
Check out the campaign's Facebook page and watch the (not-for-the-squemish) video below: